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Privacy Policy & Cookies, & Review Policy

Unique Home Care NI is committed to protecting the privacy and personal information of our website visitors, clients, family members, and anyone who contacts us about our care services. This Privacy Policy explains what information we collect, how we use it, when we share it, and what rights you have in relation to your personal data.

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This policy is designed for the Unique Home Care NI website and is intended to provide clear information for website users, including those who contact us through our forms, telephone numbers, email links, or advertising campaigns.

1. Who We Are

This Privacy Policy explains how Unique Home Care NI collects, uses, stores and protects personal information when you visit our website or contact us about our services. A Google Ads-ready privacy policy should clearly identify the site owner and provide contact details so users know who controls their data.

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For the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018, Unique Home Care NI acts as the data controller for personal data collected through this website. A privacy policy for Google Ads activity should also explain which third parties may process data and for what purposes.

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Unique Home Care NI LTD
Website: https://www.uniquehomecareni.com/
Address: 8 Prince Regent Road, Belfast, BT5 6QR, Northern Ireland, United Kingdom
Telephone: +44 28 9752 8855
Out of Hours: +44 75 9752 8855
Email: admin@uniquehomecareni.co.uk

2. Scope of This Policy

This Privacy Policy applies to personal data collected through our website, online forms, telephone calls, emails and digital marketing activities linked to our website. A compliant policy should explain the methods used to collect data, including website forms, cookies and advertising technologies.

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This policy is intended for website visitors, prospective clients, family members, representatives and anyone who contacts us about our home care services. For a home care provider, it is especially important to explain how enquiries may involve personal or care-related information.

3. What Personal Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly

  • Name

  • Email address

  • Telephone number

  • Postal address or general location

  • The content of your enquiry or message

  • Information about the person requiring care, where you choose to provide it

Information collected automatically

  • IP address

  • Browser type and version

  • Device type and operating system

  • Referral source

  • Pages viewed and website navigation

  • Date, time and duration of visits

  • Cookie, analytics and advertising interaction data

  • A privacy policy used with Google Ads should describe what data is collected, how it is collected, and whether that includes browsing behaviour, cookies or device identifiers.

4. How We Use Your Personal Data

We may use personal data for the following purposes:

  • To respond to enquiries about our care services

  • To arrange a consultation, assessment, call back or follow-up

  • To assess whether our services may be suitable for you or your relative

  • To manage and improve our website

  • To analyse website traffic and user behaviour

  • To run and measure digital advertising campaigns, including Google Ads

  • To protect our website, users and business from security risks, misuse or fraud

  • To comply with legal, safeguarding, regulatory or insurance obligations

  • Google Ads-related policies should clearly explain that data may be used for analytics, marketing activities such as remarketing, and campaign measurement.

5. Our Legal Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal data. Depending on the circumstances, we may rely on:​

  • Consent – for example, where you agree to non-essential cookies or provide information voluntarily through our forms

  • Legitimate interests – for example, to respond to enquiries, improve our website, understand website performance and operate our business efficiently

  • Contract – where processing is necessary to take steps at your request before entering into a service agreement or to perform a contract

  • Legal obligation – where we are required to process or retain data to comply with the law

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A Google Ads-compatible privacy policy should set out the legal basis for collection and explain how user rights relate to that processing

6. Special Category Data and Care Enquiries

Because Unique Home Care NI operates in the home care sector, some enquiries may include information about health, disability, care needs or other sensitive personal matters. This type of data can be treated as special category personal data under data protection law, so it should be handled with extra care.

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We ask that you only share sensitive information where it is reasonably necessary for us to understand your enquiry and decide whether we may be able to help. Where we process special category data, we will only do so where an appropriate legal condition applies, such as explicit consent or another lawful condition permitted under UK data protection law.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the site, remember preferences, understand how visitors use the website and support advertising and analytics. The ICO says you must tell people that cookies are used, explain what they do and why, and obtain consent for non-essential cookies.

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We may use the following categories of cookies:

  • Strictly necessary cookies – required for the website to function properly

  • Analytics cookies – used to understand website performance and user behaviour

  • Functionality cookies – used to remember settings or preferences

  • Advertising cookies – used for ad measurement, audience building and remarketing

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Where required by law, we will ask for your consent before placing non-essential cookies on your device. Consent for cookies must be actively and clearly given, and cookie information must be clear and easy to understand.ico

You can control or delete cookies through your browser settings. You can also manage cookie choices through our cookie banner or consent tool where available. ICO guidance says cookie information should be clear, comprehensive and easy to access, not buried in hard-to-find wording.

8. Google Ads, Analytics and Remarketing

We may use Google Ads, Google Analytics and related services to understand website usage, measure advertising performance and show relevant ads to people who have previously visited our website. Google’s own requirements for data segments say your privacy policy should tell visitors how they can opt out of Google’s use of cookies or device identifiers.

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These tools may collect information such as:

  • IP address

  • Device and browser information

  • Page visits

  • Interactions with ads or website content

  • Referral and campaign data

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We may use this information to:

  • Measure the performance of advertising campaigns

  • Understand which services and pages attract interest

  • Improve website content and user journeys

  • Show remarketing ads through Google and related ad networks

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Google Ads remarketing guidance says the policy should explain that third parties, including Google, may use cookies or device identifiers to display ads based on a user’s prior visits to the site.

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You can manage personalised advertising preferences here:
Google Ad Settings: https://adssettings.google

You can also learn more about how Google handles personal information here:
Google Privacy Policy: https://policies.google.com/privacy

9. Sharing Your Information

We do not sell your personal data. We may share personal information where reasonably necessary with:

  • Website hosting or website platform providers

  • Analytics and advertising partners, including Google

  • Email, form or CRM service providers

  • Professional advisers such as insurers, accountants or legal advisers

  • Regulators, safeguarding authorities, law enforcement or public bodies where required by law

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A privacy policy for Google Ads should identify relevant third parties and explain that third-party services may have access to data for analytics or marketing purposes.

10. International Transfers

Some of our suppliers or technology providers may process personal data outside the United Kingdom. A compliant privacy policy should mention cross-border transfers where applicable and explain that safeguards are used.

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Where personal data is transferred internationally, we will take reasonable steps to ensure that appropriate protections are in place, such as adequacy regulations or approved contractual safeguards.

11. How Long We Keep Your Data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including for legal, regulatory, safeguarding, insurance, tax or reporting purposes. A good privacy policy should explain retention or the criteria used to determine it.

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For example:

  • Enquiry data may be retained for a reasonable follow-up period

  • Website analytics data may be retained according to platform settings and business needs

  • Client-related data may be retained longer where legally or operationally required

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When personal data is no longer required, we will seek to delete, anonymise or securely dispose of it.

12. Security of Personal Data

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful loss, destruction, unauthorised access, misuse or disclosure. A privacy policy should explain how data is handled and protected, even if it does not need to list every technical control in detail.

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However, no website or electronic storage system can guarantee absolute security. We therefore encourage users to avoid sending unnecessary sensitive details through standard web forms unless requested.

13. Your Rights

Under UK data protection law, you may have the right to:

  • Request access to your personal data

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data in certain circumstances

  • Request restriction of processing in certain circumstances

  • Object to certain processing activities

  • Request data portability in certain circumstances

  • Withdraw consent where processing is based on consent

  • Lodge a complaint with the Information Commissioner’s Office

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A privacy policy that supports Google Ads and broader GDPR compliance should clearly list user rights and explain how they can exercise them.

More information about data protection rights is available from the ICO:
ICO: https://ico.org.uk/

14. Children’s Data

Our website and services are intended mainly for adults, including clients, family members, representatives and professionals. If a website is not intended for children, it is still good practice to say so clearly in the privacy policy.

 

We do not knowingly collect personal data directly from children through this website. If we become aware that such data has been collected without an appropriate lawful basis, we will take steps to remove it where appropriate.

15. Third-Party Websites

Our website may contain links to third-party websites or services. A privacy policy should explain that third-party sites have their own privacy practices and policies.

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If you click through to another website, including Google services or external directories, we recommend that you read their privacy policies before submitting any personal data.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or the way we use personal data. A compliant privacy policy should include the effective date and explain that updates may be published on the page.

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Please check this page periodically to stay informed about how we protect your information.

17. Contact Details

If you have any questions about this Privacy Policy or would like to exercise any of your rights, please contact:

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Unique Home Care NI

 

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If you are not satisfied with how your personal data has been handled, you can also contact the Information Commissioner’s Office: https://ico.org.uk/

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